Transcript [00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case Beaver Builder, AI hype, and evolving WordPress workflows. If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players. If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there. So on the podcast today we have Robby McCullough. Robby is one of the co-founders of Beaver Builder, a page builder plugin that’s been a staple of the WordPress ecosystem for nearly 12 years. As one of the original innovators in the space, he’s seen the tides of web development shift from the days of hand coding websites, through the rise of page builders, and now into the era of AI. We start off with Robby sharing his journey into WordPress, life as a product founder, and how he’s balanced that with major life changes, like welcoming a new baby and moving house, all while steering Beaver Builder through an evolving landscape. The conversation then turns to AI. Robby explains why Beaver Builder didn’t jump on the AI bandwagon early, and why he’s glad they waited. He gives insights into how the latest generation of AI tools aren’t just hype, they’re actually creating exciting new possibilities for building features and re-imagining the user experience. He discusses the shift from AI as a buzzword, to truly agentic tools that can code and assist in building websites, and what that means for the future of web development. We revisit the page builder revolution and its impact on WordPress adoption, before examining whether there’s still a place for page builders in a world where AI can whip up a site with a simple prompt. Robby reflects on the importance of understanding underlying technologies, the changing role of site editors, and how Beaver Builder aims to blend the best of visual editing with new capabilities AI brings. Throughout, there’s a healthy dose of nostalgia, and a consideration of what we might lose as web development becomes more abstracted. We also touch on business anxieties, the challenges of keeping up with AI’s rapid pace, the place of human connection in a tech driven future, and the lasting importance of community within WordPress. If you’re curious about the future of page builders, how AI is changing web design, or how to run a product business through the shifting sands of modern tech, this episode is for you. If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well. And so without further delay, I bring you Robby McCullough. I am joined on the podcast by Robby McCullough. Hello Robby. [00:03:44] Robby McCullough: Thanks for having me. [00:03:44] Nathan Wrigley: You are very, very welcome. Robby and I have known each other for many years. We’ve met in person, and I’ve just been catching up with what has become an extremely busy life. For those people who don’t know you, Robby, do you just want to spend a minute, bearing in mind it’s a WordPress podcast, I guess we could bind it to that. But if you want to launch into anything else, feel free. Give us your potted bio. [00:04:04] Robby McCullough: Well, my name’s Robby McCullough, and I’m one of the co-founders of Beaver Builder, a page builder for WordPress. And gosh, we’re going to be going on our 13th year, 12th year, next month. I guess at this point, I consider us one of the kind of OGs of the space. We’ve been doing it for a while. In my personal life, like Nathan mentioned, we were catching up before we hit record here, but I had a baby this year and I bought a new house this year. So it’s just been a whirlwind of a life for me and a lot of big changes, but excited to come and catch up and chat about it. [00:04:38] Nathan Wrigley: Yeah, thank you. I appreciate it. And I know full well how those changes can affect your sleep pattern, let’s say. Let’s dive into it. So you’ve got this product, Beaver Builder, as you said, it’s been out for 13 or so years. If we were to kind of rewind the clock 12 years or something like that, it felt like WordPress and page builders, that was all the rage. It was what everybody was talking about. How’s it going over there still? Does it still have that sort of same impact? Is the business still ticking over nicely? [00:05:06] Robby McCullough: Things are going well. We’re humming along. It is going to be 12 years this year. I did the quick napkin math in my head. It’s funny, sleep pattern you mentioned, like it used to just be sleep. Now it’s a pattern. It’s like, oh, a few hours here, a few hours there. But yeah, it’s, okay, so at Beaver Builder, we didn’t jump on the AI hype train. I know we were going to, you know, maybe try and avoid using the word AI when we talked about doing this episode a few weeks ago, but I feel it’s going to be impossible not to talk about it a little bit, if not completely for the whole time slot. [00:05:36] Nathan Wrigley: It’s going to derail the whole thing. Yeah, that’s right. [00:05:39] Robby McCullough: But, yeah, we didn’t jump on, like it felt like there was an era there, period, maybe about