Transcript [00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case managed WordPress hosting and AI hosting innovation. If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players. If you have a topic that you’d like us to feature on the podcast, I’m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there. So on the podcast today, we have Malcolm Peralty. Malcolm has been immersed in the WordPress ecosystem for 20 years, starting out as a full-time blogger and working his way through tech roles in project management, agencies, and even a stint in the Drupal space. These days, Malcolm is bringing his experience back to WordPress, serving as a technical account manager at Pressable, a managed WordPress hosting company. Malcolm shares how he found his way from early forays with WordPress to managing large scale hosting environments. He talks about the lure of the Drupal world, and why he’s ultimately returned to WordPress and Pressable. We discuss what technical account management means at Pressable, how his role differs from sales and support, focusing instead on long-term strategy for clients, performance optimization, and bridging the gap between customer needs and the underlying WP Cloud infrastructure. We hear how Pressable proactively helps clients, sometimes even advising them to downgrade their plan if optimizations mean they need fewer resources. We go behind the scenes in Pressable, getting into how hardware considerations, plugin bloat, WooCommerce or LMS sites, and customer handholding, all come together inside one company. Malcolm gives us a candid look at performance challenges, the way hosts interact with infrastructure teams, and why education around WordPress performance is so tough, even as competing platforms prioritise speed at all costs. We also look into the future. What are the cutting edge trends in hosting? Like database replication, virtual clusters, and especially the rise of AI within the hosting experience. Malcolm explains Pressable’s upcoming MCP, an AI powered control panel that promises to let you deploy, and manage, wordPress sites using natural language. We explore how AI will impact everything from customer support to site deployment, potential pitfalls, and the challenge of balancing automation with human relationships. If you’re curious about the state of managed WordPress hosting today, the interplay of tech, support, and AI, or just want to know what’s happening behind the curtain, this episode is for you. If you’re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you’ll find all the other episodes as well. And so without further delay, I bring you Malcolm Peralty. I am joined on the podcast by Malcolm Peralty. Hello, Malcolm. [00:03:55] Malcolm Peralty: Hi there. How you doing today? [00:03:56] Nathan Wrigley: Yeah. Very nice to have you with us on the podcast today. Malcolm’s got a really interesting story. He’s done a lot, a lot of it kind of maps to things that I’ve done in my life. But it’s a tech podcast, generally we talk about WordPress, but I think we’re going to talk about hosting, AI, and possibly other CMSs. But before we do, a moment for you, Malcolm, just to introduce yourself and give us your potted bio, I guess centering around your relationship with technology, WordPress, CMSs, that kind of thing. [00:04:22] Malcolm Peralty: Yeah. So first off, I like to always say that I’m Canadian. I think that actually kind of gives us some insight into a little bit about how I think. And I live just outside of Toronto, Ontario, Canada right now, and I’ve been in the WordPress, around the WordPress space for going on 20 years. I started with WordPress 0.72, so before the 1.0 release. And I was a full-time blogger, talking about WordPress for several years, and kind of stumbled into using some of my tech skills to work in and around technology with WordPress, and then project management. And because of project management, I’ve been able to work with agencies that build like smartphone apps and other CMS systems, and custom CMSs for customers. But I’ve always kind of kept a toe in the WordPress world as much as possible. [00:05:11] Nathan Wrigley: Yeah, and you firmly landed back in the WordPress world working for Pressable, which we’ll talk about in a moment. But you had a bit of a foray in the Drupal, Acquia world, I think. The word Acquia may not mean a great deal to people listening to this podcast, but it’s kind of the equivalent, I suppose the best mapping would be Automattic over on the Drupal side. What was your experience with Drupal? How come you’re not still fully on the Drupal side of things? [00:05:35] Malcolm Peralty: Yeah, so that was kind of a strange one for me. I didn’t expect to have a position in the Drupal world. I had done some like Drupal project management before, a lot of like moving Drupal sites to WordPress or like revising a Drupal site, or adding a smartphone app to a Drupal site. But that was mostly, again, as like a project manager or a site builder, not as like someone who really understood the engineering behind Drupal. But a long time friend of mine reached out and said, hey, would you ever be interested in a job at Acquia working at the Drupal mothership, so to speak? And the position was a technical account manager, which thankfully leans more on my skills as a project manager and someone who understands web hosting than someone who understands Drupal. So